The Birth of GandaWin Telly
same as GandaWin Magazine, in video and audio format.
Average Conversion Rate
Average Conversion Rate
Traffic Generated
Traffic Generated
In 2016, as internet penetration in Myanmar increased, we noticed a shift in consumer behavior from written to video formats. Recognizing this trend early on, GandaWin faced a critical choice: adapt or risk becoming obsolete. To stay ahead of the curve, we delved into the world of video and audio production, learning the ropes from start to finish and embarked on a six-month incubation period to develop our second media outlet, GandaWin Telly—a platform that complemented our flagship magazine.
With its engaging videos and insightful audio content, GandaWin Telly became an instant hit. The powerful synergy between GandaWin Magazine and GandaWin Telly amplified our reach, solidifying our position as a trailblazer in women’s empowerment.
Our unwavering commitment to delivering top-notch information and empowering narratives resonated deeply, reflecting our ability to adapt and thrive in an ever-changing world. By unlocking the potential of modern Myanmar women through our multimedia platforms, we continue to co-create a society that flourishes with boundless opportunities.
Adapting to audience behaviour change
Since 2016, our audience consuming more video contents than articles. We created GandaWin Telly to serve our audience needs.
Pioneers in positive Social Change
Generation of Healing Program
“Generation of Healing” program was produced to help equip the Myanmar population with Mental Wellbeing tools & techniques. The program garnered 1.7 million impressions, 1 million reachability and 71K engagements.
Statement of the Problems
Crisis fatigue in Myanmar has led to deterioration of population mental health. 2 years of prolonged instability has increased unemployment, deprivation of basic healthcare and education. The lack of psychological safety net has contributed to rise in domestic violence, suicide and hate crimes, job racketeering scams, sexual harassment in public places. GandaWin team talked to 250 people to come up with constructive solution to add value in people’s lives.
Video Podcast Series
How GandaWin got started with Offline Events?
In 2018, we embarked on an extraordinary journey—the GandaWin University Tour.
Our mission: to empower young minds with quality information for informed choices in education and beyond. Covering 30 universities across Myanmar for two consecutive years, we left no stone unturned.
From Medical and Engineering to Pharmaceutical and Nursing, we connected with students from diverse fields, sparking inspiration and igniting possibilities. But it wasn’t just about knowledge-sharing.
The GandaWin University Tour became a platform where brands could genuinely understand and serve the needs of these talented individuals. It was a win-win—students found tailored solutions, while brands found a captive audience.
By starting young and fostering a culture of empowerment, we’re shaping a brighter future for all. Two years of doing 60 GandaWin University Tour was a fulfilling journey of growth, connection, and unleashing endless potential.
As our expertise in offline events grew, GandaWin took the opportunity to host meaningful offline events on significant occasions like International Women’s Day and Mother’s Day. These events became powerful platforms for sharing inspiring stories that resonated with audiences and encouraged positive change. We are proud to provide a voice to those who deserve to be heard and to create a community that uplifts and empowers individuals. It slowly became a space for celebrating and amplifying the impactful stories that shape our collective journey.
PROBLEM
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CHALLENGES
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Our Gallery
Feedbacks from our happy clients
We understand that actions speak louder than words. That’s why we let our satisfied clients do the talking. Delve into the testimonials below to hear firsthand accounts of the remarkable results achieved by partnering with us.
Viviane Nan
"Highly recommend Icarus Media! Their social media marketing services exceeded my expectations. The attention to detail, commitment to customer satisfaction, and level of expertise were outstanding. They transformed my experience and made me feel valued as a customer. I wholeheartedly recommend their top-notch services and regret not engaging with them sooner. They are truly exceptional!"
Khin Thu Thu
"I collaborated with Lach and her team in 2020 on a digital literacy initiative as a content partner to Facebook. We created multiple video content to address online abusive behaviour towards women. We chose Gandawin Telly, sister company of Icarus Media, as our media partner because it provides a platform for a credible source of information on various social issues, including women's rights and equality, free from judgment and biases. Credibility is a rare commodity to find in the media landscape, and Gandawin Telly is a real gem."
Prachi Shah
"Icarus Media's partnership has been an incredible experience. Their deep understanding of Myanmar's current events builds trust, especially for expats like us. Their comprehensive approach ensures a seamless journey. Lachmi, the team leader, is dedicated and delivers top-notch work. They provided invaluable assistance on a significant project, addressing important issues such as harassment, inclusivity, and diversity. Engaging with Lachmi was a pleasure. Her intelligence, wit, and honesty, coupled with her respect for our organization's thoughts and beliefs, make me excited for future collaborations."
Adam Zaw Lunn Naung
"We were in search of a media partner with expertise in mental health and gender-based violence, as well as a target audience aligned with these topics. Among the various media options available in Myanmar, GandaWin Magazine & GandaWin Telly from Icarus Media stood out as the perfect fit. They possess extensive knowledge and experience in delivering messages related to our cause, requiring minimal review from us. Moreover, their professionalism and timeliness throughout the project made it easier to manage the timeline effectively. Working with them has been a seamless experience, and I would enthusiastically collaborate with them again in the future."
Sandar Shwe
"Our partnership with Icarus Media since 2021 has been exceptional. Entrusting them with Account Based Marketing through GandaWin Magazine & GandaWin Telly exceeded our expectations. Working closely with Lach and Jyothi, true experts in Media and Marketing, was a privilege. Their knowledge complemented our expertise, resulting in a seamless collaboration. Icarus Media's professionalism, subject matter expertise, and commitment to delivering exceptional results have solidified them as our trusted partner. We eagerly anticipate achieving even greater milestones together."
Pyae Pyae
"I had an amazing strategy session with Icarus Media! They helped me transform my ideas into actionable goals for my Construction, Steel Structure, and Manufacturing company.
The coaching-style sprint session provided clarity, empowered action steps, and encouraged a holistic approach to my business and team management. It was a valuable experience that I highly recommend. Icarus Media is also assisting me in materialising my strategy."
Let’s discuss how we can collaborate
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