Generation of Healing Reaches 1.7 Million
Background
Crisis fatigue in Myanmar has led to deterioration of population mental health. Prolonged instability has increased unemployment, deprivation of basic healthcare and education. The lack of psychological safety net has contributed to rise in domestic violence, suicide and hate crimes, job racketeering scams, sexual harassment in public places.
GandaWin team talked to 250 people to come up with constructive solution to add value in people’s lives. The following statistic is a snapshot of how we fared delivering this initiative.
Research Participants
Key Wellbeing Topics
In person workshop participants
Soricla Reach & Engagements
Generation of Healing (GoH)
Summary
Due to COVID-19 and 2021 Myanmar political upheaval, mental health in the country suffered. Unemployment, limited healthcare and education, and rising domestic violence and hate crimes added to the strain. In response, we initiated the “Generation of Healing (GoH)” program. Working with mental health professionals from Asia, Europe, and America to make mental wellbeing resources accessible to the population.
Challenges We Resolved
Generation of Healing Program: tailored to cultural needs of Myanmar people who are feeling lost as a repercussion of the political instability in the country.
- Compliance and Political Neutrality: To offer a safe and inclusive space for participants seeking healing, it was paramount for the GoH team to comply with media policy and political neutrality which was one of the defining factors in curating mental health professionals.
- Program Sustainability & Monetization: GoH was the first program for us where we brought together impact collaboration with NGOs, corporate training partnerships and individual coaching for those in need. Thus we not only sustained the program online but also created lasting in person offline training based on tools and techniques we put together for this program.
- Collaboration from three continents: Professionals from Asia, Europe & America collaborated despite the timezone challenges. The tight production timeline required small sacrifices in daily routine in order to bring the GoH program to life. Singular focus on the end goal of enhancing people’s lives positively kept us all going.
- Navigating User-Research Challenges: Conducting user-research presented unique challenges, as many individuals desired anonymity. The team had to devise a careful process to identify suitable participants who met the program's criteria while respecting their privacy and confidentiality.
Our Objectives
- Enhance Mental Wellbeing: Empower individuals with practical tools and techniques to manage crisis fatigue and boost their mental health.
- Create an Active Online Community: Our GoH campaign offers valuable tools and techniques. Let's encourage our engaged users to actively discuss and share their experiences on social platforms, supporting and learning from each other's application of these tools.
- Promote Mental Health Conversations: Encourage open discussions about mental health, normalizing the acceptance that it's okay to not be okay, and urging individuals to seek support when necessary.
- Focused Audience Engagement: Engage youth and women aged 18 to 50 in Myanmar and those displaced around the globe. The aim is to increase Mental Health awareness via short form contents and create social conversations.
Our Strategy
How can we create an uptick in mental health continuum for individuals?
Awareness
Start engaging with people and normalise mental health social conversations. Getting the message across ‘It’s OK to be not OK’. As such learning to safely open up and seek help.
Education
Start engaging with people and normalise mental health social conversations. Getting the message across ‘It’s OK to be not OK’. As such learning to safely open up and seek help.
Action
Start engaging with people and normalise mental health social conversations. Getting the message across ‘It’s OK to be not OK’. As such learning to safely open up and seek help.
Fivefold Wellbeing Program
The program aims to equip GandaWin audiences with doable mental wellbeing tools & techniques to cope with the situation. The program comes with 5 episodes as laid out below. It was developed in collaboration with Jue Jue Min Thu, mental health practitioner and a lecturer at University of Hawaii .
According to our user research, majority of women in Myanmar are “feeling lost” in their lives, as a consequence of social and economic downturn. Our fivefold program is designed to provide useful and accessible tools & techniques to promote a positive engaged life in chaos.
Loss and Griefs
Recognize the grief that comes with a loss of dream, identity, job, home, loved ones or life as they know it.
Loss and Hope
Find a ray of hope in times of hopelessness or in times of prolonged crisis when both present and future feels dark
Loss to Rebounce
Reframe their mindset on obstacles and helping them bounce back after each crisis
Loss to Rediscover
Rediscover self and rebuild life. Uncertainty is the only certainty in the VUCA world. Knowing how to bounce back & rediscover self will help
Loss to Rediscover
Overcome the languishing stage and transition into flourishing stage after certain period
Outcomes
We ran three months long campaign for people’s awareness and education of the mental wellbeing after a prolonged crisis . Our team created a whole content calendar and repurposed the video contents into diverse formats such as Infographics, short video contents, articles, listicles, graphics series & short quotations.
The response we got from the audience was overwhelming. Statistics shared in the right.
Let’s discuss how we can collaborate
Congrats on making it all the way down the page! How about we schedule a virtual chat over a nice cup of tea or coffee? We can dive into how we can make your brand shine and take it to the next level of success. Let’s connect and make magic happen!
